Top 10 Web Design and Web Development Trends for 2020

Every coming year set some trends in the field of technology. New and new inventions are here to modernize our conventional approaches.

If you are looking to get a website developed for your business or want to resign from your existing site, you can consider the updated trends to mark a great online impression.

Top 10 Web Design Trends to Follow in 2020:

Companies are shifting their businesses to online approaches such as digital marketing. Websites are the ultimate way to maintain an online presence and let people know about your brand.

The goal of having a website is to attract and retain customers and drive more sales.

Every website is different from the other. That’s why web designers keenly observe the requirements of a project and come up with unique and creative web designs.

Here are some outstanding web designs you should follow in 2019:

1. Prominent Headlines:

Always deliver a direct sense of what your brand offers. For that, bold and prominent headlines work best. Let your web visitors know the image of your company with an attractive and an eminent headline.

Use boldface letters to grab visitor’s attention and enhance user engagement.

2. Modification of Brand Logo:

Minimalization is trendy. Brands are turning their 3D logos into 2D designs. Known examples of logo modification are Google, Apple, Instagram, Uber, and many more.

Also, brands are using Helvetica fonts in their logos. The reason for this modification is to let the world know about the advancement of your brand with time.

3. Micro-Animation Interaction:

Websites are now placing micro animations to increase the user experience. These tiny animations interact with web visitors and direct them throughout the session.

E-commerce websites are already implementing micro-animation technology to provide shoppers a glance about the product they are buying.

4. 3-D Illustration:

The 3-D illustration represents a 3-dimensional image of your brand. It is not much popular among websites but is a promising trend to enhance the web experience.

5. Color Gradient:

A color gradient is utilized to represent your website as a single page. It is a simple and more appealing approach. Websites are using color gradients in designs to make their content more engaging.

6. Thumb-Friendly Mobile Scrolling:

Responsive web design is important. The more important thing is mobile friendly scrolling. Every person around us is a mobile phone user. That is why having a web design that ensures easy scrolling is significant to provide the best user experience.

7. Flat Design:

Flat design is usually known as minimalism in which contains too many blank spaces around the content. Flat designs are used with multiple colors to make the website more attractive. Minimalism can be best used with animations.

8. Video Content:

Videos glorify your website. Brands place videos in their design to enhance the web experience. Also, video content is a great way to increase web ranking. If you are not using videos on your website, then it is time to do it now.

9. Glitch Art:

Glitch art is not that common in web design but it still is important. Websites use glitch art to produce an overwhelming impression of the brand among the audience.

10. Natural Shapes:

Organic or natural shapes are those having no straight lines. Though geometric shapes were trendy among websites but now using organic shapes in web design have become popular. Organic shapes are being used in the background or as the main design.

Web designing is all about enhancing attractiveness so that the user can efficiently engage and interact with the website.

On the other hand, web development focuses on boosting the performance of a website.

Both web designing and web development are equally important when it comes to building a website.

10 Web Development Trends to Look for in 2020:

User engagement does not solely depend on web design. The functionality of a website is equally responsible to increase the time a user spends on a website.

The following are some web development trends that can boost your web performance:

1. Artificial Intelligence:

Web development has been revolutionized within the integration of Artificial Intelligence. With the assistance of AI, the machine interacts with users as another human does.

Simply put, AI enables computers to behave like humans in both creative and analytical ways.

One of the best examples of Artificial intelligence is the utilization of chatbots to answer user’s queries. AI also helps websites to track user behavior and take action accordingly.

2. Chatbot Integration:

Chatbots enhance the performance of your website by interacting with your web visitors. Bots answer FAQs, greet visitors and solve their matters by providing appropriate replies. That is the reason why many companies have chatbots integrated on their websites so that no leader can be missed.

3. Progressive Web Applications:

Web loading speed is what retains or bounces back your visitors. According to Google, 53% of the web visitors bounce back if they find bad loading speed e.g. more than 3 seconds.

Progressive web apps are websites that act like native applications and load quickly with a poor internet connection. PWA allows companies to maintain their reputation in the market.

4. Responsive Website:

If you want your website to get an unlimited audience then making it responsive to every device is a must. Responsive websites are mobile-friendly delivering the best user experience. These websites can be open on smartphones, tablets, laptops, and PCs without any technical error. Despite these, websites that are not responsive present a messy image of a brand when open on different handheld devices.

5. Google AMP:

Accelerated Mobile Pages are the key to rank your website among the top results on Google. These pages load quickly. So if you want your website among top SERPs then start developing AMPs now.

6. Replacement of APIs by GraphQL:

GraphQL is a query language developed by Facebook. This language is replacing APIs because it can efficiently separate frontend and backend matters. Also, GraphQL plays an important role in improving server effectiveness.

7. Motion UI:

The motion user interface can make your website more appealing. You can tell your success journey, company goals, brand image by using colorful motion UI. With motion UI, many companies are generating more leads and engaging more audiences.

8. Cyber Security:

A website contains your business information. The protection of your company data is vital. Cybersecurity is considered a serious note when developing a website.

Many websites face cybercrime or hacking problems. Once a website gets hacked, not only it loses its data but also it becomes the target to get more security threats. That is why the security of a website should be taken into consideration during web development.

9. Blockchain Technology:

With the increasing trend of online transactions, blockchain technology came into being to provide a secure way for your online financial matters. Blockchain technology has also introduced cryptocurrency to protect your monetary transactions.

10. Static Website:

It is observed that static web pages are more engaging than dynamic ones. Also, static websites have fast loading speed. So, if your website contains dynamic pages and doesn’t load faster then get static pages developed for your website immediately.

Final Note:

Developing a website is not a difficult task at present. But keeping your website updated with modern trends is quite challenging. Advancements in technology change web design and development trends. These trends not only affect user-experience but also the ranking of your website.

The bottom line is that if you already have a website or creating one for your business, always update it with ongoing trends.

If you are looking for web design and development services, consider SolutionSurface for cutting-edge web designs and outstanding web development.

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